PARSED CONTENT

The web site states the following, "Our long history has been shaped by a love of motoring, our high quality standards and a dedication to first rate service, both during and after sales." We noticed that the web site stated " We take great pride in the reputation we have achieved and we strive to maintain our excellent standards, always searching for new and refreshing ideas to keep on improving." It also said " We want you to leave feeling great about the choice youve made and excited to show off your new motor! Search our stock based on your monthly finance budget." The header had Used Cars for Sale Edinburgh as the highest ranking optimized keyword. This keyword is followed by Scotland, First Cars Direct, and finance which isn't as urgent as Used Cars for Sale Edinburgh. The other words firstcarsdirect.co.uk uses is part exchange.